A case study and theory of town development that activates the economy by extracting attractiveness of cities and regions and inserting attractiveness.

The times are now changing dramatically.
With the efforts of our predecessors, Japanese society has been accumulating sufficient assets to respond to the demands of the times and enrich our lives.

However, due to changes in the social structure, there are issues that cannot be solved by conventional planning and development methods that assume growth and expansion.

As one manifestation, a change in direction from a traditional method based on city planning to "town development" to create our own business place has begun.

■ "Do it yourself"
Acquire the ability to discover current issues in Japanese society and cities across the country, recognize the discovered issues as "own issues", and act to resolve them.

■ "Ability for problem extraction and problem solving"
To develop the ability to solve problems in urban management.
・ Exploring the background of individual cases, that is, special solutions.
・ Understand the general solution by repeating the theory.
・ Perform problem solving systematically.

【Sub-Title】
A case study and theory of town development that activates the economy by extracting attractiveness of cities and regions and inserting attractiveness.

【Lecture Schedule】
Lecture 1: Definition and perspective of town development, outline of this term
Lecture 2 Town Development Business and Renovation Town Development
Lecture 3 Legal System for Town Development (National Land Planning, Urban Planning, Regional Policy, Regional Revitalization Policy)
Lecture 4 Basic understanding of urban economics and the value of real estate
Lesson 5: Think about the changes of consumers. Changes in society, values, and markets
Lesson 6: Basic understanding of branding and marketing
Lesson 7 Area Marketing. Incarnation and its applications
Lecture 8 Guest Guest Omnibus Lecture "The Elements of Area Marketing" (1)
Lecture 9 Guest Guest Omnibus Lecture "The Elements of Area Marketing" (2)
Lecture 10 Guest Lecturer Omnibus Lecture "The Elements of Area Marketing" (3)
Lecture 11 Guest Lecturer Omnibus Lecture "Elements of Area Marketing" (4)
Lesson 12 Reading the essence of the town development business from lectures by guest lecturers
Lecture 13: Roles of Government and Private in Town Development
Lesson 14: Organizational structure to promote town development (PPP agent)
Lesson 15: Summary of 15 sessions

About guest lecturers of lectures 8-11
Successful community development requires the participation of diverse players, including government, architecture, real estate, commerce, local businesses, regional financial institutions, and citizens
Invite from various fields. Specific viewpoints, lecturers, and schedules are set according to the students 'awareness of problems and the lecturers' circumstances.

・ Provision and confirmation of basic knowledge necessary for systematically understanding individual cases.

・ Introducing the actual town development project, discuss the project and its relationship with city planning, city / regional management, real estate science, and business applications.
・ Use slide visuals to explain as easily as possible and proceed with the lecture. In addition, discussions will be held for each lecture to promote learning.
・ Acquire extensive practical knowledge through omnibus lectures by various guest lecturers.

Self-study before
Look for questions or issues arising from your business or activity in relation to the following week.

after classes
Reflect on the contents obtained from the lectures while referring to the effects and effects on your business and activities.
The time is assumed to be about 30 to 60 minutes each.
It is recommended that you use your time to engage in actual business and activities to make practical considerations.

It is evaluated comprehensively from the following three viewpoints.
・ Contribution to active discussion through active participation in discussions during class.
・ Submission of report after omnibus lecture by guest lecturer and its contents.
・ Submission of answers to confirmation tests that summarize the knowledge and awareness obtained throughout the lecture and the results.

None

Materials that are distributed at the time of the lecture and follow the theme of each session

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