Business planning to create social and environmental value

・Explore the issues facing local communities and envision "social and environmental values for creating a prosperous society."
・Students learn business planning methods and expression methods (business model canvas, logic model, etc.) to envision a PPP business
　Based on the case studies, we will examine the attractiveness and feasibility of the business.
・Through exercises, you will learn how to create new PPP business value and how to set multiple hypotheses.
・External lecturers will give special lectures on themes that connect government and business, and deepen multifaceted, three-dimensional discussions on PPP business.

・By conceiving "social and environmental values for creating a prosperous society," students' challenges and future dreams can be made concrete.
・PPP business can be envisioned from the issues facing the local community and various indicators (Liveable Well-Being City, ISO, etc.).
- Acquire business planning to conceptualize, structure, and verbalize the content of PPP business so that it can be used as a weapon for students.
・Multiple hypotheses can be created from uncertainties and high-impact factors in PPP business.
・Communication skills will be acquired through class, group, and individual dialogues, and at the same time, presentation skills will improve.

1 (4/13) Guidance (outline of lecture, introduction of topics) Social issues, SDGs, PEST
2 (4/20) Business Planning Theory and Practice (1) Value Chain, Public Marketing, Sounding
3 (4/27) Business planning theory and practice (2) SWOT, cross SWOT analysis
4 (5/11) Business Planning Theory and Practice (3) Value Propagation Canvas, Social Value/Environmental Value
5 (5/18) Group exercise/discussion (1) Cross SWOT and value propagation canvas
6 (5/25) Business Planning Exercise Presentation (1)
7 (6/1) Special Lecture 1 “Regional Revitalization through Sports”
8 (6/8) Business Planning Theory and Practice (4) Business Model Canvas Resources, Channels
9 (6/15) Business Planning Theory and Practice (5) Business Model Canvas Business Balance, Organizational Form
10 (6/22) Business Planning Exercise Presentation (2)
11 (6/29) Business Planning Theory and Practice (6) Logic Models, Public/Equity/Justice, Social/Environmental Values
12 (7/6) Business Planning Theory and Practice (7) Indicators (LWC, ISO), Backcasting
13 (7/13) Business Planning Theory and Practice (8) Sounding, Living Lab, Hypothesis Setting
14 (7/20) Group exercise/discussion (2) Hypothesis setting, integration of business model canvas and logic model
15 (7/27) Business Planning Exercise Presentation (3)

1) Encourage students to proactively envision business plans and gain new insights through exercises and group discussions.
2) Inviting external lecturers active at the forefront to engage in lively discussions so that each individual can broaden their thinking and delve deeper.
3) Acquire practical abilities and skills through careful personal guidance via e-mail, etc.

1. Upload lecture materials to ToyoNet-Ace in advance. Read the lecture material and explore your questions and challenges.
2. Through exercises, please consider the applicability and effect of business planning in the actual work of the students.

　Evaluation will be based on the results of the exercise, contribution to the discussion during the lecture, and the final report, and will be evaluated based on the total points.
1. Business planning exercise (50%)
　　Evaluated in terms of comprehension of the content and applicability of the theory.
2. Contribution to discussions in lectures and exercises (50%)
Evaluate contributions to classes and groups through discussions.

Not specified.

Does not use.
Lecture materials will be uploaded to ToyoNet-Ace in advance.

1) ""Citizenship co-creation textbook"" Masami Kawamura; Etsuhiro Nakagawa. Graduate School of Project Design, Graduate School of Project Design (2020/6)
2)How to create a sustainable area Yusuke Kakei Eiji Press (2019/5)
3) ""Private-private-led / administrative-supported public-private partnership textbook"" Yoshitsugu Shimizu et al., Nikkei BP (2019/1)
4) ""BEYOND SMART LIFE, a society driven by curiosity"" Hitachi Kyoto University Lab Nikkei Publishing Co., Ltd. (2020/8)
5) ""How Innovation Causes"" Ken Sakamura, NHK Publishing Shinsho (2020/10)
6) Business model generation Business model design document Alex Osterwalder et al. Shoeisha (2012/2)
7) ""Scenario Planning Draw and Create the Future"" Woody Wade, Eiji Press (2013)